Twitter is often called microblogging . (SANS Institute Twitter Feeds , 2000) It is a free web-service that allows users to share short messages (140 characters or less) that are called tweets with the public . Additionally Twitter users can follow other Twitter users to get regular updates from individuals they are interested in and wish to get regular updates from . Even though Twitter has been around for a while , there are quite a few of us especially in Malaysia who would benefit from understanding what Twitter is all about and understanding the benefits .
With Twitter , anyone can follow your status updates . It’s a completely open network that makes teenagers feel “unsafe” about posting their content there , because who knows who will read it . Sure , you get emails notifying you when you have new followers , but that doest compare to the level of detail you get when someone on Facebook adds you , and you get their information . Twitter is also seen as more expensive to keep up with than Facebook .
Current news relating to the social networking Twitter , along those lines, Singapore’s representative said that new technologies and communications infrastructures were changing in ways that interacted with each other at a “breathless” pace. Surveys conducted around the world had shown that consumers were spending more time online, not only on e-mails and work, but increasingly on social media and blogs. She went on to say that social networking alone, through sites like Facebook and Twitter, had attracted a worldwide audience of over 830.9 million unique visitors. Additionally, as the prices of smartphone technology fell, the number of users would only continue to grow. Harnessing such new technologies would enable the United Nations and its Public Information Department to optimize outreach and engage people around the world in a confluence of conventional and new media. (Media-Newswire, 2010)
Web design and search engines marketing experts believe that Twitter has the potential to change the way organizations communicate with their customers . (Twitter – Benefits of Using Twitter, 2009) Twitter can have a lot of benefits to it . Twitter can be quite an effective search tool for researching any kind of information . The results can complement other methods or sources of information . Twitter has a vast user base who are constantly updating Twitter with new information on different sites .
Twitter can be a usefully medium for promoting your products and services and establish your brand . If you are an established business you can use Twitter to enhance your brand image . On the other hand if you are a smaller business with limited brand awareness then , Twitter can be excellent for promoting and establishing your brand among a vast audience ( Fitton Laura , Gruen Michael ,Poston Leslie, 2009) Twitter can be useful in promoting your products and services . It provides a cost effective method to increase awareness about your products or services . A business can inform customers about any new announcement or special offers . It offers all the advantages of traditional text message marketing and more . It can prove to be a useful tool for conducting market research by better understanding of potential or existing customers . (Twitter – Benefits of Using Twitter, 2009)
Twitter can also be used to drive traffic to your website . Website or blog owners commonly use Twitter to promote or articles that have been published on their blog or site . Bloggers often use Twitter to inform their audience of any new posts on their blog by posting links on Twitter . If you post quality information on Twitter and have an active profile , you will also receive indirect traffic as users who like your contribution will tend to click on your Twitter profile and are likely to visit your website . ( Fitton Laura , Gruen Michael ,Poston Leslie, 2009)
Twitter also provides excellent opportunities to network with people of common interest. On a personal level Twitter allows one to communicate with friends and family or close network of connections. On an organisational level Twitter allows colleagues who are not co-located to communicate with each other or businesses to communicate with their customers. With Twitter it is also possible to target a specific niche or audience by following others from your industry. It can thus allow a business to build contacts within the industry. Communities have developed around many of Twitter groups or niches. (Twitter – Benefits of Using Twitter, 2009)
Twitter provides you with an opportunity to join a group of interest by following others who are influential within your niche. Twitter also allows businesses to communicate with customers and receive feedback in a casual and cost effective manner. It can prove useful in understanding and obtaining consumer opinion about new products or services or new ideas. Businesses have also used Twitter effectively to measure the performance of campaigns.
There are disadvantages of using Twitter as well . Teenagers do not use Twitter may be that their lives tend to revolve around their friends . Though Twitter’s founders originally conceived of the site as a way to stay in touch with people , it turns out that it is better for broadcasting ideas or questions and answers to the outside world or for marketing a product . There’s no doubt that today’s generation of teenagers are tech-savvy . It’s a common sight to see teens spending a huge portion of their time on Facebook , Blogging and Instant Mesaggers . By using these social networking platforms , teens are able to interact and connect with their friends online after school . For example , they can share their views , thoughts and opinions of a particular issue on their Msn’s personal message , Facebook wall , personal blogs and many more .
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