INTRODUCTION TO MASS COMMUNICATION PROPOSAL

INTRODUCTION TO MASS COMMUNICATION PROPOSAL

Name:Evania Siow Sue-Lynn

ID No:J10006833

Lecturer:Miss Cheryl Withaneachi

BEAUTY AND THE GEEK

Objective/Aim:

v To study how the reality show of Beauty and the geek influences people

Problem Statement:

How does Beauty and the geek influence people?

Background Research:

Beauty and the geek is a reality television series.It has been advertised as “The Ultimate Social Experiment”.The premise of the show consists of a group of "Beauties"(young women who have relied primarily on their looks)and a group of "Geeks"(young men who have relied primarily on intellect rather than social aptitude or looks) who are paired up to compete as couples for a shared $250,000 and other prizes.Each beauty lives together in a room with her geek during the course of the competition.There are challenges shown each episode,one testing the beauties on a primarily academic subject,and another that has the geeks competing in a more popular/social realm.The winners of the challenges select two teams to compete against each other in a pure "quiz show" type questions and answer sessions:the team with fewer correct answers gets eliminated.

By the end of the competition,many of the contestants say that they have learned much about interacting with people from different social group,positive things about themselves and their own charecter,and often something about human nature in general.

Significant:

To contribute to the study of the beauties and the geeks influences in differences of the ladies with just good looks and men with just brains.

Research Methodology:

Secondary research~Internet,Magazines

Limitations of Research:

v Lack of information from the internet

v Limited sources

v Lack of time

Relevant Text:

http://www.tv.com/beauty-and-the-geek/show/32037/summary.html

http://www.beautygeektv.com/

http://epguides.com/BeautyandtheGeek/